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The new pope is American, so I think that means that we’re back on top? Mother’s Day is this weekend… make sure you give your amazing mother a big hug and a spa day 😎. Oh and Mom, if you’re reading this - hey, you’re great! 👋
🔥 Headlines of the Week
• Your new (and free) SEO strategy just arrived… scroll for more info!
• Snap unveils AI-powered advertiser solutions, Sponsored Snap updates.
• Mountain Dew revamps their logo.
⛰️🥤 Do the Dew… Mountain Dew Switches up Logo
Mountain Dew is back on shelves with a revamped logo - and they’re not quietly easing it in.
From a throwback jingle remix to a TikTok x Dickies collab, drone shows, and even tattoo sweepstakes, the brand is going all-in on fan culture.
To reintroduce the updated logo, Mountain Dew dropped a 30-second commercial that revives its nostalgic ’80s jingle, “Gimme a Dew,” with a modern twist.
They’re also tapping into their most loyal (and inked) fans by running a sweepstakes offering an all-expenses-paid trip to Las Vegas, where winners can get fresh tattoos of the new branding.
On the fashion front, Dew has teamed up with Dickies for a co-branded workwear shirt, but here’s the kicker: it’s only available on TikTok Shop.
Rounding out the launch, they’re putting on drone shows and taking over The Sphere in Las Vegas from May 2 to 9.
This is how you go loud with a rebrand. Don’t just roll it out - build a moment around it.
This Week’s Sponsor: Masters in Marketing
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🧠 Quick Break: Which company was the first to spend more than $1 billion on advertising in a single year?
📈 Lead Gen Made Easy
Lead gen is hard, but it doesn’t have to be.
At my agency, Upper Hand Marketing, we’re ramping up our paid ads and SEO efforts.
Last month, we helped a client gain 25% visibility from all organic traffic compared to their competitors by implementing the right SEO strategy.
Work with someone who wants to be by your side every step of the way while making the price make sense for your situation.
Want help, or need some guidance on lead gen?
🎯 SEO Strategy for 2025
I shouldn’t be sharing this… but I am.
After binge watching this amazing YouTube channel, Osborne Digital Marketing, I’ve revamped the way I think about SEO auditing potential clients.
Below is my EXACT strategy for auditing new clients. Here we go:
- ID Current Keyword Performance - Quick Review
- Review GBP Listing - Grid Serach, Reviews, GBP Setup
- Competitor Review - Top 3 In Your Area
- Review Website - SEMRUSH
- Review On Google
- Review Core Web Vital
- Schema Validator
- Citation Review - Bright Local
- Technical SEO Audit
- Install Google analytics and Google Serach Console
- Improve Website UX and Speed
- Pick Target Keywords
- Plan Out Content - What We Need
- Page Optimizer Pro All Content
- Upload New Optimized Content
- Build Citations - Match Top Competitors
- Create Backlinks - Matching Top Competitors
- Upload Organization Schema
The tools I use for all of these:
1. SEM Rush
4. Google CWV
5. Local Falcon
Enjoying this free version of Win in Marketing? Check out Win in Marketing+ for WIM… but daily!
⭐️ Gold Nuggets of the Week
