🔥 Headlines of the Week

• Why 90% of Email Marketers Miss this Low-Hanging Revenue

• Meta Plans to Fully Automate Ad Creation by 2026

• Australian Company Repositions with New Agency to Challenge Market Leader

💰 Why 90% of Email Marketers Miss This Low-Hanging Revenue

Let me guess… You’ve got a welcome flow, a cart abandonment flow, maybe a post-purchase email or two.

Cool.

But here’s what most marketers aren’t doing: They’re not setting up “opportunity windows.”

These are short, high-intent automations that trigger based on behavior, not just time or lifecycle stage.

Examples:

Someone viewed a product 3+ times but never added to cart? Trigger a “Need help deciding?” email.

A customer who bought once and hasn’t returned in 45 days? Fire a win-back with a social proof angle.

Subscriber clicked a quiz but never completed it? Send a 2-part follow-up with a clear call-to-action.

These micro-flows often convert 3-5x better than standard campaigns because they catch people in the moment.

Marketing is as much timing as it is anything. Moments matter.

Action Item:

Pick one behavior trigger (views, clicks, idle time) and build a mini automation around it this week. It’ll take 30 minutes and could unlock thousands in missed revenue.

✉️ Let’s Face it - Your Emails Suck.

That’s where I come in.

Not only do we design beautiful emails that convert, we do it at a cost that makes sense for you.

If you’re on the fence about email marketing and don’t really know who to talk to, you’re in the right place.

Let’s talk, and I’ll put you on a path to making $10k/month in revenue generated from email marketing in no time.

Don’t believe me? Ask one of our clients who did $20k in sales from our emails last month.

👉 Book a free consultation

🤖 Meta Plans to Fully Automate Ad Creation by 2026

Meta recently announced its plan to fully automate ad creation - including copy, creative, and targeting by the end of 2026 using its generative AI tools.

In short, businesses will be able to upload a product catalog and let Meta’s AI build and deploy entire campaigns without writing a word or designing a single asset.

This announcement isn’t just about speed.

It’s about a complete shift in how digital advertising will operate.

Large agency groups like WPP already saw stock dips following the news, a reflection of how quickly the traditional media-buying and creative model is being disrupted.

Here’s the key takeaway: when execution becomes automated, your value as a marketer moves upstream.

Strategy, positioning, customer psychology, and data interpretation become the skills that separate average results from great ones.

This is the time to double down on:

Customer-first messaging and brand positioning

Lifecycle strategy across email, SMS, and post-purchase journeys

Conversion-focused testing and creative differentiation

While AI can scale content, it can’t replicate your understanding of what makes people buy, or your ability to build systems that keep them coming back.

That’s the edge worth sharpening.

📞 Vodafone Repositions with New Agency to Challenge Market Leader

Vodafone just made a bold move in its marketing strategy, appointing Howatson+Company as its new advertising agency.

The goal - to reposition itself as a more playful, challenger brand and take on Telstra, the dominant telecom player in Australia.

This partnership is about more than ads, it’s a brand strategy reset.

With expanded regional coverage and a new campaign in development, Vodafone is shifting tone and message to reconnect with consumers through storytelling that feels more modern, distinctive, and confident.

Here’s why this matters to marketers:

Challenger brands are winning by owning personality and leaning into creative that cuts through the noise.

Agencies are becoming more than executors, they’re strategic partners helping brands reshape perception.

Even in crowded markets, there’s still room to grow if your brand voice is bold and clear.

This is a solid reminder: If your positioning sounds like everyone else’s, your marketing doesn’t stand a chance, no matter how good the media plan is.

⭐️ Gold Nuggets of the Week

1. 7 AI Skills You MUST Have to Become Rich in 2025

2. The Most Profitable Local Business Everyone Overlooks

3. I was 15m in debt… now I’m rich