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Why 90% of Email Marketers Miss This Low-Hanging Revenue
This week in Win in Marketing
Will Ross
July 25, 2025
Happy Friday! Whether you were following the latest marketing trends making waves this week or pushing forward on your projects, itās the perfect moment to pause and recognize how far youāve come. Late July has that natural vibe of reflection and momentum, so hereās to finishing the week strong and getting ready to seize whatās next.
š„ Headlines of the Week
ā¢ Why 90% of Email Marketers Miss this Low-Hanging Revenue
ā¢ Meta Plans to Fully Automate Ad Creation by 2026
ā¢ Australian Company Repositions with New Agency to Challenge Market Leader
š° Why 90% of Email Marketers Miss This Low-Hanging Revenue
Let me guessā¦ Youāve got a welcome flow, a cart abandonment flow, maybe a post-purchase email or two.
Cool.
But hereās what most marketers arenāt doing: Theyāre not setting up āopportunity windows.ā
These are short, high-intent automations that trigger based on behavior, not just time or lifecycle stage.
Examples:
Someone viewed a product 3+ times but never added to cart? Trigger a āNeed help deciding?ā email.
A customer who bought once and hasnāt returned in 45 days? Fire a win-back with a social proof angle.
Subscriber clicked a quiz but never completed it? Send a 2-part follow-up with a clear call-to-action.
These micro-flows often convert 3-5x better than standard campaigns because they catch people in the moment.
Marketing is as much timing as it is anything. Moments matter.
Action Item:
Pick one behavior trigger (views, clicks, idle time) and build a mini automation around it this week. Itāll take 30 minutes and could unlock thousands in missed revenue.