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Happy Friday! It’s our first send of the new year, I hope this year is a huge step in both your personal and professional life. Let’s get into some recent new and trends for January. Stay warm!
🔥 Headlines of the Week
• X’s New Subscription Push Is a Wake-Up Call for Organic Reach
• Apple’s Privacy Shift Just Changed How You’ll Report Email ROI
• Short-Form Video Isn’t Dead. It’s Your New Lead Nurture Engine.
👥 X’s New Subscription Push Is a Wake-Up Call for Organic Reach
If you’ve felt your posts getting quieter on X, you’re not imagining it.
The platform is continuing to favor paid and subscriber content in the feed.
More visibility is being tied to accounts that are verified or part of their subscription ecosystem.
Translation: Organic reach is no longer a given.
Distribution is becoming a product you rent, not a perk you get.
The smart move is to own your audience.
Email. SMS. Community.
Platforms change the rules. Lists don’t.
Introducing the first AI-native CRM
Connect your email, and you’ll instantly get a CRM with enriched customer insights and a platform that grows with your business.
With AI at the core, Attio lets you:
Prospect and route leads with research agents
Get real-time insights during customer calls
Build powerful automations for your complex workflows
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