Apple unveiled its AI plans, Trump joined TikTok, and gas still costs more than your coffee. Welcome to late June. Oh, and if you’re sweating through your car seat, you're not alone. Let’s dive into what’s happening in marketing this week.
🔥 Headlines of the Week
• Meta's AI Revolution: Full Campaign Automation by 2026
• What Do Will-I-Am and CMOs Have in Common? A Lot, Apparently… Highlights from Cannes Lions
• Want to Rank in ChatGPT and Gemini? Start Optimizing for Answers, Not Just Keywords
🤖 Meta’s AI Revolution: Full Campaign Automation by 2026?
Meta just announced its most ambitious vision yet: by the end of 2026, brands will be able to generate entire ad campaigns - images, videos, copy, and audience targeting - through AI alone.
For marketers, this means the traditional campaign creation process is being flipped on its head.
Imagine feeding in a product and a few brand guidelines, and letting Meta generate full-funnel creatives in minutes.
What it means for you:
- Expect AI ad workflows to get more intuitive inside Meta Ads Manager
- Smaller teams could compete more easily with bigger brands
- Agencies and freelancers may need to pivot from pure execution to strategy, QA, and creative direction
This shift could be a blessing for lean businesses - and a wake-up call for those still clinging to outdated creative processes.
We’re not replacing creatives; we’re reframing their role.