In partnership with
Happy Friday! Whether you were catching the buzz around the new tech releases this week or just grinding away at your goals, it’s time to take a breath and celebrate progress. Mid-July always feels like a checkpoint, so here’s to wrapping up the week strong and gearing up for new opportunities.
🔥 Headlines of the Week
• LinkedIn, X or Threads - where should you be posting?
• Estée Lauder’s digital makeover is in full swing.
• The Creator Economy is booming - what you should know for the back half of 2025.
👥 LinkedIn, X and Threads. Where Should You be Posting?
LinkedIn is still king for B2B.
LinkedIn has quietly become one of the most underrated platforms in marketing right now.
Organic reach is strong, especially for personal profiles, and the algorithm rewards consistency, clarity, and value — not just viral gimmicks.
People show up here to learn, grow, and do business, not just to scroll mindlessly.
If you’re a consultant, founder, agency owner, or B2B creator, this is the place to build trust and generate leads.
Posts that mix personal insight with professional lessons tend to crush.
Share business storytelling, offer real lessons, and provide practical takeaways.
The key is to be human, not corporate - and show up like a peer, not a pitch.
Best for: Thought leadership, personal brand building, client acquisition, hiring.
Twitter/X is noisy - but powerful if you play it right.
X (formerly Twitter) is still where real-time ideas, sharp opinions, and niche communities thrive.
It’s faster, messier, and a bit chaotic - but that’s part of the charm.
If you can write punchy, insightful content that delivers value quickly, you’ll find your audience.
This is still the go-to spot for tech, SaaS, finance, creators, and startups.
One well-written thread can open doors. It’s the best place to test ideas, share quick wins, and post behind-the-scenes takes.
Don’t aim for perfection - just be useful, honest, and a little bold.
Best for: Real-time commentary, audience building in niche communities (tech, VC, SaaS, crypto), and raw content.
Threads is the wildcard.
Threads came out swinging and while hype has cooled a bit, Meta is clearly committed to making this platform work.
It’s being shaped into a lighter, more casual version of Twitter, and it’s still evolving.
Right now, Threads isn’t a place where business advice thrives — but it’s great for creative expression, casual thoughts, and showing your brand’s personality.
Think day-in-the-life content, quick takes, and relatable, low-stakes posts. It’s not about conversions yet — it’s about connection.
If you’re a lifestyle brand or a creative founder, it’s worth experimenting.
So, where should you be posting right now?
If you're B2B or service-based → Go hard on LinkedIn.
If you’re niche or product-focused → Build fast on X.
If you want to experiment with new attention → Play with Threads — but don’t go all in.
The big takeaway: You don’t need to be everywhere. But you do need to be consistent somewhere.
This Week’s Sponsor: The Rundown AI
Start learning AI in 2025
Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.
It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.
Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.
🧠 Did you know there’s a jellyfish species that is considered biologically immortal? What other creature has this kind of “fountain of youth" ability?
📈 Email Marketing Drives 33% of Revenue for Fortune 500 Companies
You read that right.
Theoretically, if your business makes $10k/month WITHOUT email marketing, you’re missing out on an extra $3.3k.
Last month, I achieved over $19k in revenue from ONE email sent for a client of mine.
If you think “email is dead”… think again.
Let me create a strategy for you - completely free - so you can see results similar to my client.
Let’s talk.
💋 Estée Lauder’s Digital Makeover is in Full Swing
Under new CEO Stéphane de La Faverie, Estée Lauder is ditching legacy playbooks and going all-in on tech.
Their new initiative, “Beauty Reimagined,” is a bold push into AI-driven personalization and digital-first marketing.
From hyper-targeted skincare routines to virtual try-ons powered by machine learning, the brand is rewriting how beauty is sold online.
They’ve also hired their first-ever Chief Digital and Marketing Officer - a clear sign this isn’t just a campaign, it’s a transformation.
The goal?
Reclaim market share in China and connect more deeply with Gen Z and Millennial consumers who expect seamless, customized experiences from the brands they trust.
Takeaway: Legacy brands that embrace tech and act like digital natives don’t just stay relevant - they set the pace.
🎥 People are Making Millions in the Creator Economy
The creator economy isn’t slowing down - it’s scaling fast.
There were 52 acquisitions in the creator space in just the first half of 2025 - and it’s not TikTokers getting scooped up.
It’s the infrastructure behind them.
Talent agencies. Analytics tools. Creator CRMs. UGC marketplaces.
And now, holding companies, media giants, and private equity firms are all racing to own a piece of it.
Why does this matter?
Because the creator economy is no longer “influencer marketing” - it’s becoming a full-blown media ecosystem.
One where creators are the producers, the platform is the stage, and the tools are the real moneymakers.
This means three big things for marketers:
➡️ Working with creators is getting more trackable and ROI-friendly.
➡️ Building tools for creators is VC/PE catnip right now.
➡️ Brands that treat creators as distribution partners - not just content vendors - are winning.
The big takeaway:
You don’t have to be a creator to win in the creator economy.
But if your brand isn’t tapping into it somehow - you’re already behind.
Enjoying this free version of Win in Marketing? Check out Win in Marketing+ for WIM… but daily!
⭐️ Gold Nuggets of the Week
