LinkedIn, X and Threads - Where Should You Be Posting?

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👥 LinkedIn, X and Threads. Where Should You be Posting?

LinkedIn is still king for B2B. 

LinkedIn has quietly become one of the most underrated platforms in marketing right now.

Organic reach is strong, especially for personal profiles, and the algorithm rewards consistency, clarity, and value — not just viral gimmicks.

People show up here to learn, grow, and do business, not just to scroll mindlessly.

If you’re a consultant, founder, agency owner, or B2B creator, this is the place to build trust and generate leads.

Posts that mix personal insight with professional lessons tend to crush.

Share business storytelling, offer real lessons, and provide practical takeaways.

The key is to be human, not corporate - and show up like a peer, not a pitch.

Best for: Thought leadership, personal brand building, client acquisition, hiring.

Twitter/X is noisy - but powerful if you play it right.

X (formerly Twitter) is still where real-time ideas, sharp opinions, and niche communities thrive.

It’s faster, messier, and a bit chaotic - but that’s part of the charm.

If you can write punchy, insightful content that delivers value quickly, you’ll find your audience.

This is still the go-to spot for tech, SaaS, finance, creators, and startups.

One well-written thread can open doors. It’s the best place to test ideas, share quick wins, and post behind-the-scenes takes.

Don’t aim for perfection - just be useful, honest, and a little bold.

Best for: Real-time commentary, audience building in niche communities (tech, VC, SaaS, crypto), and raw content.

Threads is the wildcard. 

Threads came out swinging and while hype has cooled a bit, Meta is clearly committed to making this platform work.

It’s being shaped into a lighter, more casual version of Twitter, and it’s still evolving.

Right now, Threads isn’t a place where business advice thrives — but it’s great for creative expression, casual thoughts, and showing your brand’s personality.

Think day-in-the-life content, quick takes, and relatable, low-stakes posts. It’s not about conversions yet — it’s about connection.

If you’re a lifestyle brand or a creative founder, it’s worth experimenting.

So, where should you be posting right now?

If you're B2B or service-based → Go hard on LinkedIn.

If you’re niche or product-focused → Build fast on X.

If you want to experiment with new attention → Play with Threads — but don’t go all in.

The big takeaway: You don’t need to be everywhere. But you do need to be consistent somewhere.