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Taylor Swift dropped a double album, gas is somehow $4 again, and yes - your allergies are worse than usual. Welcome to mid-May. Oh, and shoutout to all the grads out there tossing caps and dodging job market anxiety. You did it! 🎓 Let’s get into this week’s wins.
🏎️ LEGO just pulled off the best marketing campaign in years by partnering with Formula 1
Before you read this section, watch F1’s YouTube video on the driver’s racing themselves… it is amazing!
LEGO’s recent collab with Formula 1 at the Miami Grand Prix was marketing magic.
They hosted an immersive event featuring a life-sized McLaren F1 car made entirely of LEGO bricks - right in the heart of the action.
It blended speed, creativity, and nostalgia in a way that pulled in both kids and die-hard racing fans.
Why it worked:
Cultural crossover: F1 is having a moment, and LEGO tapped in at just the right time.
Experiential = shareable: The full-size LEGO car was made for Instagram.
Multi-gen appeal: It hit families, fans, and influencers all at once.
Marketing takeaway: Great campaigns don’t just sell products… they create moments that stay top of mind.
LEGO didn’t just show up to Miami - they built something unforgettable.
This Week’s Sponsor: Stack Influence
75% of Shoppers Won’t Look Past Amazon’s First Page—Are You There Yet?
In 2025, beating your competitors on Amazon requires effective external traffic strategies. Stack Influence uses advanced AI and a dedicated community to effortlessly automate thousands of micro-influencer collaborations monthly. Top brands like Magic Spoon, Unilever, and MaryRuth Organics use Stack Influence to drive external traffic, create authentic user-generated content (UGC), and dramatically scale recurring revenue—often seeing increases up to 13X in just two months.
Forget negotiating influencer fees. Pay only with products and receive full rights to impactful images and videos created by influencers. Fully automated management means you achieve top Amazon rankings without lifting a finger.
Outrank your competitors and dominate your niche in 2025 with Stack Influence.
📈 Lead Gen Made Easy
Lead gen is hard, but it doesn’t have to be.
At my agency, Upper Hand Marketing, we’re ramping up our paid ads and SEO efforts.
Last month, we helped a client gain 25% visibility from all organic traffic compared to their competitors by implementing the right SEO strategy.
Work with someone who wants to be by your side every step of the way while making the price make sense for your situation.
Want help, or need some guidance on lead gen?
🥤 A Rivalry as Old as Time
This summer, Pepsi is going all-in on backyard culture with a bold new twist on its “Food Deserves Pepsi” platform.
In its latest campaign, the brand sends undercover “Pepsi Crashers” into cookouts to replace rival soft drinks and make the case that Pepsi is the perfect pairing for summer staples like burgers, brats, and ribs.
The campaign blends humor and disruption, showing the crashers navigating awkward social moments while sneaking Pepsi into the party - at one point, even tossing a case of Coke into the bushes.
It’s an unapologetic push to win back attention at a time when Sprite just edged Pepsi out as the No. 3 soft drink in the U.S.
What makes this campaign shine is how it combines physical presence with a full digital rollout.
From national TV to TikTok and Instacart deals, Pepsi is showing up everywhere consumers make summer plans and food decisions.
By tying itself to cookouts, community, and a little chaos, Pepsi isn’t just selling soda - it’s selling a vibe.
🏀 NIL - Your Next Best Marketing Strategy
Name, Image, and Likeness (NIL) deals have flipped college sports on their head - in the best way possible.
Student-athletes can now get paid to promote brands, and it’s opening huge doors for both sides.
These aren't just future pros, they’re real people with strong, local followings and highly engaged audiences.
Why brands should care:
• Local reach with serious loyalty
• Social followings that actually care
• Authentic content at a fraction of influencer costs
• Feel-good PR from supporting student dreams
From a brand perspective, NIL is still wildly underpriced. And from a human perspective - it’s just awesome to see.
If you’re looking to stand out and do some good while you’re at it, this is a smart lane to explore.
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