Happy Friday! Mid-July is upon us, and here in Atlanta, GA that means instant sweat when you walk out of the door. We hope everyone in the states had a happy and safe Independence day. Now, let’s get into some wins of the week…
🔥 Headlines of the Week
• Micro-communities will blow up your business. How you can build 100 loyal fans.
• State Farm’s Batman vs. Bateman - why such a dumb idea is a huge marketing success.
• MLB’s “You Seeing This?” campaign is a must-see.
👥 Make $10k/Month From 100 Loyal Customers
Creators and smart marketers are finally catching on: it’s not about the biggest audience - it’s about the right one.
Big follower counts might look good, but they rarely mean true loyalty.
Smaller, engaged micro-communities? That’s where the magic happens.
Notion’s private creator Slack, Glossier’s early customer groups, and paid newsletters with tight-knit memberships are leading the way.
Why does it work?
People want to feel seen and part of something special - not just another number.
The playbook:
• Personalize the experience.
• Offer exclusive access.
• Let your fans help shape the brand.
The big takeaway: In a world full of noise, intimacy beats virality.
Build a community that feels like a secret club, and you’ll never need to chase likes again.
Sell Something for $100 and all you need is 100 people/month to buy your product to make $10k.
Sounds easier than it is… but consistency builds a snowball effect. Keep going!
Have you tried micro-communities?
If you haven’t, here’s an in depth YT video going into more detail.
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🧠 Which company created the first ever emoji?
📈 Email Marketing Drives 33% of Revenue for Fortune 500 Companies
You read that right.
Theoretically, if your business makes $10k/month WITHOUT email marketing, you’re missing out on an extra $3.3k.
Last month, I achieved over $19k in revenue from ONE email sent for a client of mine.
If you think “email is dead”… think again.
Let me create a strategy for you - completely free - so you can see results similar to my client.
Let’s talk.
🦇 Batman vs. Bateman
State Farm just reminded us why they’re still one of the smartest storytellers in the game, with their hilarious “Batman vs. Bateman” campaign.
What started as a funny Super Bowl spot - Jason Bateman facing off with a Batman-like figure in a case of mistaken identity - quickly turned into a full-blown content universe.
Instead of letting the buzz fade after game day, State Farm extended the joke into March Madness, with Bateman now “coaching” fans on making surprisingly great choices, from insurance to brackets.
It’s funny, flexible, and feels like it belongs wherever you see it - from your TV to TikTok.
Why does it work?
A simple comedic concept becomes endlessly adaptable across cultural moments.
Bateman’s dry, relatable humor gives the brand a human touch that stands out in a sea of forgettable ads.
And by weaving the storyline into major sports moments, State Farm keeps the brand top of mind all year, not just in February.
The big takeaway for marketers: When you build a narrative that can evolve, you don’t just make an ad - you create an ongoing conversation your audience wants to follow.
Now that’s a surprisingly great move.
⚾️ MLB’s “You Seeing This?” Campaign with Adam Devine
MLB just dropped one of the funniest sports campaigns we’ve seen in a while - and it’s exactly what baseball needs.
Their new “You Seeing This?” spots star comedian Adam Devine digitally popping up next to MLB stars like Shohei Ohtani and Aaron Judge.
The vibe?
Total chaos meets genuine fan wonder.
Devine asks goofy questions, makes side comments, and basically acts like the friend who can’t believe what he’s watching.
Why does it work?
Baseball highlights can feel repetitive or serious - this makes them fun, shareable, and totally fresh.
Devine’s humor turns epic plays into snackable content that even casual fans want to pass around.
And by leaning into personality, MLB makes the game feel less like an old tradition and more like a wild, living show.
When you add personality and humor to your brand story, you don’t just entertain - you invite people in.
Now that’s a home run.
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⭐️ Gold Nuggets of the Week
