Happy Friday! Welcome to December — the month where marketers pretend to “slow down” but actually race to finish Q4 strong. Holiday ads are everywhere, clients are blowing up my phone, and my caffeine intake is personally alarming. Let’s dive in.
🔥 Headlines of the Week
• How to Turn Slow Months Into Your Biggest Lead Generator
• Google Just Confirmed the Next Shift in AI Search
• 5 Moves to Reinvent Your Brand Before January 1st
🎅 How to Turn Slow Months Into Your Biggest Lead Generator
December is a weird month. Half the world is checked out, but the other half is finally paying attention.
People slow down just enough to actually read your content… but only if you’re saying something worth stopping for.
Here’s the simplest way to turn December into a demand engine:
(1) Recycle your best content from the year. Your 2025 hits deserve a second life. Most of your audience never saw them anyway.
(2) Add one new insight to each recycled piece. This makes the content feel fresh without rebuilding from scratch.
(3) Add a clear CTA pointing to your offer, newsletter, or lead magnet. December traffic is warm. Don’t waste it.
People think December is dead for marketing… but the truth is that It’s a cheat code if you stay consistent while everyone else naps.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Riddle break 🧠
I speak without a mouth and hear without ears.
I have no body, yet I travel the world. What am I?
(Answer at the bottom)
🤖 Google’s Gemini Just Leveled Up
Heads up. Gemini just leveled up again, and anyone using AI in their marketing workflow should pay attention.
Gemini 3 introduced a major upgrade called Deep Think reasoning.
It can now handle multi step logic, complex analysis, layered planning, and heavier strategy work instead of surface level responses.
Google also released a redesigned web interface with a smoother layout, a new dark theme, faster performance, and a My Stuff folder that lets you save and organize outputs for ongoing projects.
This matters because it changes how you can use AI in your day to day work.
Gemini can now assist with deeper marketing strategy, multi step funnels, competitive research, and detailed growth plans in a single pass.
Deep Think also improves how well it can build content frameworks, email sequences, and campaign maps.
The updated interface makes it easy to keep track of your systems, templates, and repeatable workflows.
If you have been relying on older tools or using AI for simple tasks, this is a clear sign that the new wave of models is built for operators who want leverage and speed.
✉️ Let’s Face it - Your Emails Need a Revamp.
That’s where I come in.
Not only do we design beautiful emails that convert, we do it at a cost that makes sense for you.
If you’re on the fence about email marketing and don’t really know who to talk to, you’re in the right place.
Let’s talk, and I’ll put you on a path to making $10k/month in revenue generated from email marketing in no time.
Don’t believe me? Ask one of our clients who did $20k in sales from our emails last month.
📣 The Warmup Funnel for 2026
Everyone is already thinking about next year. Help them do it and make your marketing work twice as hard.
Here is the funnel I am building right now.
A punchy lead magnet that solves one painful problem.
Keep it razor specific, broad ideas do not convert.
A three email nurture sequence that teaches more than it sells.
People are tired of nonstop holiday pitching. Deliver value, then deliver more value.
A soft January call to action.
Most buyers make decisions in January because December is the month they start dreaming bigger.
Your job is simple. Be the voice they remember when the year flips.
Enjoying this free version of Win in Marketing? Check out Win in Marketing+ for WIM… but daily!
Riddle Answer - A Shadow



