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Happy Friday! Welcome to December — the month where marketers pretend to “slow down” but actually race to finish Q4 strong. Holiday ads are everywhere, clients are blowing up my phone, and my caffeine intake is personally alarming. Let’s dive in.
🔥 Headlines of the Week
• How to Turn Slow Months Into Your Biggest Lead Generator
• Google Just Confirmed the Next Shift in AI Search
• 5 Moves to Reinvent Your Brand Before January 1st
🎅 How to Turn Slow Months Into Your Biggest Lead Generator
December is a weird month. Half the world is checked out, but the other half is finally paying attention.
People slow down just enough to actually read your content… but only if you’re saying something worth stopping for.
Here’s the simplest way to turn December into a demand engine:
(1) Recycle your best content from the year. Your 2025 hits deserve a second life. Most of your audience never saw them anyway.
(2) Add one new insight to each recycled piece. This makes the content feel fresh without rebuilding from scratch.
(3) Add a clear CTA pointing to your offer, newsletter, or lead magnet. December traffic is warm. Don’t waste it.
People think December is dead for marketing… but the truth is that It’s a cheat code if you stay consistent while everyone else naps.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.