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Happy Friday! Christmas is less than two weeks away, and if you celebrate like I do, you’re probably stressing about gifts that you should’ve bought during Cyber Monday but didn’t… That’s this weekend’s problem. Anyway, let’s get into this week’s content.
🔥 Headlines of the Week
• How to Build a Q1 Pipeline Before December Ends
• Google Just Signaled a Shift in How Brands Reach Their Audience
• 5 Moves to Reinvent Your Brand Before January 1st
📈 How to build a Q1 Pipeline Before December Ends
December is the most underrated month for growth.
Most agency owners slow down and hope January brings momentum.
The smart ones use the final three weeks of the year to pre-build conversations, warm up leads, and stack opportunities that convert immediately once budgets reset.
The strategy is simple.
Create a short list of dormant leads from the past year and send each one a quick value-first update that solves a problem you know they still have.
Publish one strong piece of content per week that directly speaks to the pain your best clients feel in January.
Build a tiny nurture sequence that every new contact receives so you stay top of mind without manually following up.
While everyone else is checking out for the holidays, you are quietly building the runway that makes Q1 your biggest quarter.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.