Most marketers grind for attention…
But the smartest brands build attention engines: systems where every piece of content fuels the next, compounding reach like interest in a savings account.
Think:
Huberman Lab → Clips → Carousels → Paid courses → Podcast guests → More clips
Morning Brew → Daily email → Social snippets → Referral program → More subscribers → More reach
Alex Hormozi → Long-form podcasts → Short-form → Book → Speaking → Massive content echo chamber
These brands don’t just create content.
They create feedback loops.
And once the machine spins, it gets harder not to grow.
Let’s break down how this works — and how you can build the exact same engine for your brand.
Why Compounding Attention Beats Chasing Virality
Algorithms change. Luck fades. Trends die.
But systems?
Systems scale.
Compounding attention happens when each piece of content:
Pulls in new attention
Redirects that attention to more content
Turns viewers into long-term audience members
Turns that audience into free distribution for future content
One good piece can spark 10 more.
Ten can spark hundreds.
This is the opposite of “post and pray” marketing.
This is engineered momentum.