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Happy Sunday! I hope everyone had a great Thanksgiving. IDK about you, but my phone has been blowing up over the past few days with Black Friday deals. I hope all the marketing professionals out there are able to take a break, drink some coffee, and enjoy some shopping of your own. Let’s dive in.

🔥 Headlines of the Week

• How I grew my email list to 1,000 subscribers in 30 days

• Cyber Monday boxes that need to be checked off

• Running a “negative” campaign… can it be positive? History says yes

💰 I Grew My Email List to 1,000 Members in 30 Days - Here’s How

Building an email list of 1,000 subscribers is FAR more valuable than attaining 1,000 subscribers/followers on social media.

You own your audience, and I know that 1,000 people are getting this email. For reference, I have over 4k subs on YT and my last video got 37 views… 37.

I was able to grow to 1,000 subs in under 30 days, and here is step by step how I did that:

(1) I posted consistently, with value every single time. At least once a week, ideally 2-5.

(2) I created a lead magnet that subscribers might find valuable, and gave it away for free on sign up.

(3) I plugged my newsletter every chance I got in all of my content pieces.

(4) It snowballed, and it will for you too. You will only see this effect take place once you ave been posting for a few weeks.

Post. Post. Post.

Provide value every single time and you’ll see 1,000 subscribers in no time.

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Riddle break 🧠
I’m not your product,
I’m not your price,
Yet I decide
if buyers look twice.
I live in their heads,
not on your site.
What am I?

(Answer at the bottom)

💸 Cyber Monday is Here, Are You Prepared?

Cyber Monday isn’t about discounts, well kinda. It’s more so about decision speed.

Black Friday is emotional. Cyber Monday is logical. Shoppers come back with tabs open and wallets half-open. Your job is to remove friction faster than the competition.

Three rules that separate the winners:

(1) Reminder beats reach. Your audience already knows you. Cyber Monday success comes from follow-ups, not discovery.

Short emails. Clean CTAs. Zero wandering.

(2) Stack the offer, don’t slash it. Bundles, fast bonuses, and time-boxed upgrades quietly outperform deeper discounts.

People like feeling smart more than they like saving.

(3) Deadline clarity > urgency hype. Countdowns only work when the end is believable.

Specific time. Specific outcome. No fake extensions. Trust compounds.

Don’t try and out-shout your competitors - just be easier to say yes to! It’s all about brevity and speed.

Less chaos. More clicks.

✉️ Let’s Face it - Your Emails Need a Revamp.

That’s where I come in.

Not only do we design beautiful emails that convert, we do it at a cost that makes sense for you.

If you’re on the fence about email marketing and don’t really know who to talk to, you’re in the right place.

Let’s talk, and I’ll put you on a path to making $10k/month in revenue generated from email marketing in no time.

Don’t believe me? Ask one of our clients who did $20k in sales from our emails last month.

📣 Why Running A Negative Campaign Should Be On Your Radar

Here’s a strategy most marketers still ignore: Run a “negative” campaign.

Instead of telling people why to buy, show them exactly who shouldn’t.

Call out bad fits. Draw hard lines.

Say “If you’re just window shopping, this isn’t for you.” Counterintuitive? Yes. But that can be even more powerful.

Disqualification builds trust faster than persuasion.

It sharpens demand, filters unserious buyers, and increases conversion from the right ones.

The market rewards brands that are confident enough to say no.

A great example is how Samsung often runs Cyber Monday “last-chance upgrades” with stacked trade-ins and short timers.

It’s not about cheaper, it’s about finally switching.

Enjoying this free version of Win in Marketing? Check out Win in Marketing+ for WIM… but daily!

⭐️ Gold Nuggets of the Week

Riddle Answer - Brand Positioning

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