Happy Friday! It’s been a few weeks - I hope you’re all doing well. We’ve been working on launching our new website, so check it out when you get a chance - Wininmarketing.biz. Have a great weekend, let’s get into this week’s issue of Win in Marketing.

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πŸ”₯ Headlines of the Week

β€’ Is β€œtrolling” the new marketing angle for big corporations?

β€’ Liquid Death’s Genius Movie Integration

β€’ AI-Driven Personalization in 2025

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πŸ’° Is Trolling the New Marketing Angle for Big Corporations?

Once upon a time, brands spoke like buttoned-up professionals.

These days? They’re throwing shade, cracking jokes, and sometimes acting more like your sarcastic friend than a Fortune 500 company.

Wendy’s practically wrote the playbook. Their Twitter roasts - like clowning McDonald’s for always having broken ice cream machines - went viral and won them a cult following.

Other companies have joined the fun too, leaning into witty replies and playful digs to grab attention.

Why does it work? Because it feels human.

People would rather laugh at a clever comeback than scroll past another generic ad.

It makes brands seem approachable, shareable, and just a little unpredictable.

Of course, it’s not without risk. One joke too far can spark backlash instead of loyalty.

But when it lands, trolling can turn an ordinary brand into the main character of the internet for a day.

So is trolling the future of marketing? Maybe not forever, but right now it’s one of the fastest ways to stand out in a crowded feed.

🧠 Which now-famous marketing slogan was originally written on a napkin during a pitch meeting - and went on to redefine the brand’s global image?

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βœ‰οΈ Let’s Face it - Your Emails Need a Revamp.

That’s where I come in.

Not only do we design beautiful emails that convert, we do it at a cost that makes sense for you.

If you’re on the fence about email marketing and don’t really know who to talk to, you’re in the right place.

Let’s talk, and I’ll put you on a path to making $10k/month in revenue generated from email marketing in no time.

Don’t believe me? Ask one of our clients who did $20k in sales from our emails last month.

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πŸ₯€ Liquid Death Lands The Running Man Deal

Liquid Death just pulled off one of the smartest product placements we’ve seen in years… landing a feature spot inside the upcoming film The Running Man.

Instead of a simple logo cameo, the brand actually became part of the story, perfectly fitting the film’s gritty, high-energy tone.

It’s the ultimate example of how to make a brand feel like it truly belongs in the world it’s placed in β€” not just paying to show up on screen.

Liquid Death’s whole β€œmurder your thirst” attitude aligns seamlessly with the movie’s dark humor and over-the-top energy.

The result is a partnership that feels less like an ad and more like pop-culture synergy.

Takeaway: Don’t chase visibility. Chase relevance. When your brand fits the story, the audience invites you in.

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πŸ“£ Beehiiv’s Biggest Announcement Yet

beehiiv just unveiled a massive update by unveiling ten brand-new tools in their Winter Release event.

They’re stepping up from being β€œjust a newsletter platform” to what they call a full β€œcontent OS” for creators, publishers and media brands.

Highlights include an AI website builder that launches a site from description, digital product sales built in, podcast management alongside newsletters, and real-time web analytics.

What this means for marketers: The tools you use to build audience, content & revenue are converging β€” so your tech stack just got simpler.

Takeaway: If you’re managing newsletters, content funnels or audience growth β€” keep an eye on platforms like beehiiv, because the risk of being β€œjust one channel” is growing.

Enjoying this free version of Win in Marketing? Check out Win in Marketing+ for WIM… but daily!

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⭐️ Gold Nuggets of the Week

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