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April is over, hopefully taking the pollen with it… This week, F1 goes racing in Miami, and my fiancé and I are glad we won't be up until midnight for another race. Welcome to our new readers - enjoy this week's edition of Win in Marketing!
🔥 Headlines of the Week
• Slate just came out of nowhere, but it might be America’s new favorite startup.
• Video has worked, is working, and will continue to work best for digital advertisers. In fact, it’s expected to hit $72.4 billion in ad spend this year.
• Chipotle partners with Roblox.
🌯🕹️ Chipotle and… Roblox?
Chipotle just launched a new Roblox game called “Ingredient Quest” for Cinco de Mayo.
Players collect virtual trading cards that represent real Chipotle ingredients, and the first 50,000 to complete the set get a free burrito.
Yeah… gamified Mexican food.
Here’s why this works so well:
• Gamification = sticky. People stay longer, engage deeper.
• Trading cards? Total nostalgia play. Feels fun, not forced.
• It’s a clever bridge between the virtual world and in-store traffic.
This kind of thing won’t work for every brand, but Chipotle knows their audience: younger, digital-native, and down for a little fun if it means free food.
If you’re marketing to Gen Z and not experimenting in their playgrounds (like Roblox), you’re probably leaving attention on the table.
Marketing takeaway? Don’t just show up. Create experiences people want to participate in.
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Introducing Win in Marketing+
Exciting news! We are launching our new paid subscription plan for readers who want a little more WIM in their life…
When you sign up for Win in Marketing+, you instantly gain access to the following -
Monthly Plan - $4.99/Month:
More Win in Marketing content, delivered straight to your inbox every weekday morning.
4 free digital products per month and instant access to our backlog of products (guides/strategies/courses/interviews and more!).
Invitations to member-only webinars every single quarter
Annual Plan - $60 $48/Year:
Everything in the monthly plan.
Win in Marketing coffee mug delivered straight to your doorstep ☕️.
WARNING - This is JUST for marketers that want to stay ahead of the game… so don’t sign up if you aren’t ready to take that next step in your career.
🧠 Quick Break Trivia: Which of the following was the first product to ever have a barcode?
📈 “Email Marketing is Dead”
Tell that to my client who just achieved a little over $1.50 per open last month… PER OPEN.
Now imagine if you had 10,000 email subscribers… yea.
People that think email is dead are the same people that are falling behind by leaving thousands of dollars on the table.
Since you’re a loyal reader, we’re giving away 10 free consults for business owners or marketing professionals wanting to upgrade their email marketing skills.
Design, automation, sequencing, implementation, you name it. I’m here to help.
These will fill up, so claim your spot today.
👉 Book a free consultation
🎯 Paid Acquisition is Alive and Well
This week, I launched paid ads for Win in Marketing. If you’re new here or you’re from a recent ad - hey there 👋.
This week my data point comes from my business, and it’s a $2.8 CPA for all new members in the past week.
While this number could be much lower, it also could be substantially higher - and it has been in the past.
How did I get to this? Here are a few quick values I put into my ads:
• No BS. Sign up and expect value. If you want to unsubscribe, see ya.
• Free value off the bat. New users get our free templates and our marketing cheat sheet.
• I tested 5 ads, and 3 failed. Which means I doubled down on what worked and had enough ad pool to ween out the losers.
Video ads don’t hurt either ;).
