🔥 Headlines of the Week

• The F1 movie is an incredible success… likely due to their amazing marketing campaigns 🔥

• You’re not taking advantage of these ___ AI tools.

• Coca-Cola and Disney team up.

🏎️ F1 The Movie is a Box Office Success and An Incredible Marketing Case Study

Before you read further, go watch the movie’s teaser trailer with Brad Pitt driving an F1 car at Silverstone.

It sets the tone perfectly.

This film didn’t just rely on the hype of fast cars and famous faces. The team behind it created a marketing masterclass:

They partnered directly with Formula 1, embedding production crews in the real paddock and shooting scenes at actual Grand Prix weekends, blending Hollywood and sports in a way that feels raw and authentic.

They also released short behind-the-scenes featurettes showing Pitt training like a real F1 driver and mingling with actual F1 stars.

Fans didn’t just see a film, they felt part of the journey.

On top of that, the film dropped mini-campaigns on TikTok and Instagram showcasing custom helmet designs, intense pit stop choreography, and sneak peeks of on-track chaos… designed to go viral and capture both die-hard motorsport fans and casual moviegoers.

There was even a commercial of Joshua Pierce (one of the drivers in the movie) going through a KFC drive-thru… genius for both sides!

Why it worked:

⚡ Authenticity: Real F1 cars, real tracks, real drivers. No green screen fakes.

📸 Social-first: Every piece of content felt designed to be shared.

🏁 Emotional connection: The story hits fans right in the adrenaline.

Marketing takeaway: The best campaigns don’t just sell tickets - they create an event people want to live inside.

The F1 movie didn’t just premiere - it roared onto the global stage, bringing fans along for every turn.

I saw this movie, and highly recommend it!

📈 Free SEO/Email Marketing Audit & Implementation

You read that right.

As a thank you for being a loyal reader and making it to this point in the newsletter, I’d like to extend an invite for a free SEO or email marketing audit for your business!

I typically charge $500-$1000 for an audit, so this is crazy value that I’d love for you to take advantage of.

I go in, see what you’re doing right and what can be improved upon, create a strategy for you and your team, and you do the rest!

This is the only time I’ll offer this… so take advantage while you can.

👉 Book a free consultation

🤓 13 AI Marketing Tools You Didn’t Know You Needed

Mutiny

Personalizes your website experience for different segments automatically. Great for increasing conversions without heavy dev work.
👉 mutinyhq.com

Seventh Sense

Optimizes email send times individually for each subscriber, boosting open and click rates dramatically.
👉 theseventhsense.com

Rephrase AI

Turns text scripts into personalized AI video messages at scale… excellent for outreach or personalized ads.
👉 rephrase.ai

Ocoya

Automates social media content creation, including AI copywriting and on-brand visuals, all in one platform.
👉 ocoya.com

Surfer SEO

Uses AI to analyze SERPs and suggest highly targeted optimizations for blog and website content to improve organic rankings.
👉 surferseo.com

Lavender

AI-powered email coach that helps you write more effective cold emails by analyzing tone, clarity, and personalization.
👉 lavender.ai

Runway ML

Advanced video editing and generation platform powered by AI - great for short-form content, creative campaigns, and experimental visuals.
👉 runwayml.com

Phrasee

Generates and optimizes marketing language (email subject lines, push notifications, etc.) that converts better, using brand-specific tone.
👉 phrasee.co

Browse AI

Lets you set up "robots" to scrape or monitor competitors’ websites, pricing, or mentions automatically.
👉 browse.ai

Timely

An AI-powered time-tracking tool that shows you where your marketing team actually spends their time (useful for agencies or busy teams).
👉 timelyapp.com

Cleanup Pictures

A super simple AI image editing tool to remove unwanted objects or distractions from photos quickly - perfect for social and ad creatives.
👉 cleanup.pictures

Rasa IO

Automates the creation of personalized email newsletters, curating content for each subscriber individually using AI.
👉 rasa.io

🥤 Coke Brings a Personalized Touch to Star Wars Galaxy

Coca-Cola just showed us why they’re still one of the best in the game, with a Star Wars collaboration that’s truly out of this world.

To celebrate Disney’s ever-growing Star Wars universe, Coke launched a line of limited-edition collectible cans and bottles that look like they came straight from another planet.

Each design is packed with iconic characters and clever nods that make them feel more like keepsakes than packaging.

But Coke didn’t stop there. They also rolled out ads filled with subtle references, immersive in-store displays, and an AR hologram experience that lets fans interact with Star Wars characters right from their smartphones.

It feels like something straight out of a sci-fi dream, blending nostalgia and tech in a way that’s hard to resist.

Why does it work?

Personalized, collectible packaging turns an everyday drink into a piece of the story.

The AR tech creates a bridge between the physical and digital worlds, making the experience unforgettable.

And by tapping into Star Wars, they reach fans across generations, from lifelong devotees to new audiences discovering the saga for the first time.

The big takeaway for marketers: When you create an experience that feels personal, immersive, and worth talking about, you don’t just sell a product - you invite people into a world they want to be part of.

May the fizz be with you… (I had to).

⭐️ Gold Nuggets of the Week

1. He Built a $1M Business in 12 Months - Every Step Explained

2. How to find low competition keywords that rank FAST

3. The Blueprint To Building A 6-Figure Newsletter